* The company could just sell 30pct of Malaysian business
* Murphy joins other US companies in scaling back from Asia
* Good demand for Newfield's Southeast Asia sale triggers
(Details of Asian operations, share price performance, rationale for sale)
By Denny Thomas
HONG KONG, Feb 14 (Reuters) - Murphy Oil Corp
Energy majors from BP
Murphy's planned sale comes after Newfield Exploration Co
Murphy's move to shed its Asian assets was prompted in part by the strong demand generated from the Newfield and Hess auctions last year, the people told Reuters.
They said, however, that the process was still in its early stages and that Murphy could in the end decide not to sell.
Murphy, which has a $10.7 billion market value, is working with a U.S.-based consultant which has reached out to some potential Asian energy companies and sovereign wealth funds in the Middle East, the people added.
Murphy has interests in oil and gas fields in Malaysia, Vietnam, Indonesia, Brunei and Australia. Malaysia is the biggest of Murphy's Asian portfolios, and accounted for more than 45 percent of its total 2012 net production, according to the company's website.
One of the deal structures being discussed include selling just 30 percent of the Malaysian operations, one of the people said.
A Murphy spokesman did not immediately reply to an email and a call to his office seeking comment.
(Reporting by Denny Thomas; Editing by Michael Flaherty, Richard Pullin and Miral Fahmy)
((denny.thomas@thomsonreuters.com)(+852 2843 6358)(Reuters Messaging: denny.thomas.thomsonreuters.com@reuters.net))
Keywords: MURPHY ASIA/