* DAX set for biggest weekly fall since peak of euro crisis
* Yen builds on sharp overnight gains against dollar, euro
* Russian shares plummet before Sunday's Crimea referendum
* U.S. data reinforces taper views; China data fuels fears
* Wall Street set for subdued start
By Marc Jones
LONDON, March 14 (Reuters) - Heightened tensions between the West and Russia ahead of Ukraine's weekend referendum in Crimea pushed world stocks to their lowest in more than a month on Friday and left investors scurrying into safe-haven gold and bonds.
With the West ramping up talks of sanctions and Russia hitting back with promises of retaliatory measures and displays of military prowess, financial markets were left to watch nervously.
Wall Street
Hardest hit was Moscow's MICEX
"The Ukraine is one of the most serious geopolitical situations at the moment and how it plays out is difficult to forecast," Salman Ahmed, a global fixed-income strategist at the investment arm of Swiss private bank Lombard Odier, said.
"The main risk factor is that it morphs into an unintended clash and there is bloodshed."
Part of the concern over the Crimea referendum on Sunday is that is could encourage other pro-Moscow parts of the country to follow suit and potentially embolden Russia in the region.
U.S. Secretary of State John Kerry met Russian counterpart Sergei Lavrov in London in last-ditch diplomatic efforts to defuse tensions, but Moscow and the West appeared increasingly far apart.
Russia shipped more troops into Crimea on Friday and repeated its threat to invade other parts of Ukraine, showing no sign of listening to Western pleas to back off from the worst confrontation since the Cold War.
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AGGRESSION AND ESCALATION
With Russian assets continuing to slump, investors were taking the view that while the situation was hurting, Vladimir Putin and the Kremlin were unlikely to flinch.
"Obviously Russia will not back down so it all points to an escalation," Viktor Szabo, a fund manager at Aberdeen Asset Management who holds Ukraine and Russian bonds, said.
"I think it is even more important from Russia's point of view because the U.S. and Europe have been pretty clear that they see the annexation of Ukraine as a move of aggression and that they will move further in terms of sanctions."
The East-West tensions were not the only thing weighing on markets, however. Jitters also remained over the degree to which China's economy is slowing after unsettling data this weak.
Copper, seen as a proxy for China's fortunes, steadied after its dizzying 5-percent fall this week, but MSCI's broadest index of Asia-Pacific shares outside Japan
Among Europe's main indexes, Germany's DAX
PLAYING SAFE
One of the reasons for the Nikkei's decline was that the latest developments in the Ukraine crisis sent the safe-haven yen soaring against both the dollar and the euro.
"Investors are unwinding their long positions in the Nikkei and short positions in the yen," Kyoya Okazawa, head of global equities and commodity derivatives at BNP Paribas, said.
As U.S. trading began, the greenback was down about 0.5 percent at 101.20 yen
Solid U.S. retail sales and employment data on Thursday had also reinforced expectations that the U.S. Federal Reserve will stick to its plan of gradually withdrawing its asset-buying stimulus. That came after disappointing Chinese economic data.
The scuttle to safety pushed down German government bond yields after those on the benchmark 10-year U.S. Treasury note
Gold, another safe-haven favourite, climbed through the day to a new six-month high of $1,376 an ounce
China's worries continued to weigh on the Australian dollar, considered a proxy for China plays, sending it
The euro
The single currency was steady at $1.3876
(Additional reporting by Ayai Tomisawa; Editing by Louise Ireland)
((lisa.twaronite@thomsonreuters.com)(+81 3 6441 1870)(Reuters Messaging: lisa.twaronite.thomsonreuters.com@reuters.net))
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Keywords: MARKETS GLOBAL/